Marketing Tips for Small Scottish Businesses

In 2017, most brand and business owners know how important it is to have a powerful online presence. The internet has changed how people go about their day to day lives. Today, if your business or company cannot be easily be found on the internet, you are surely on the path to failure. Google and other search engines are responsible for the success and growth of millions of business enterprises out there today. Getting your business to be known and acknowledged by Google is what local SEO is all about.

For many years, people have been going about search engine optimisation the wrong way. Many entrepreneurs put too much emphasis on ranking on the 1st search results page without putting any more thought into it. What people forget is that Google and other search engines make use of a wide variety of criteria to rank websites in their search results. One of the major criteria used is location or local listings and this is why it is so important to share your location with Google.



Local listings are search results that have been narrowed down to include businesses and companies associated with a certain town, city, state or geographical jurisdiction – for example a search for best seo company northern ireland 2018 will usually only return results for that specific location. Optimising your website or blog for a specific location is crucial to ranking better on search engine results pages. The better your ranking, the more traffic your website gets from search engines.

Local SEO, therefore, involves optimising your website with location based keywords like “Best Manchester Accountant” and also getting your business on Google local listings. Google local listing is a special service that helps consumers to easily and conveniently find your business within a certain area. Google goes ahead to suggests your business website to potential consumers who search for similar businesses in your locality.

This is why local websites like Belfast Car Hire Company achieve such high rankings. Google also provides directions using well-detailed maps to help customers and clients to locate your physical business address, known as NAP.

Luggage for International Travelling

What Is The Best Lightweight Luggage To Use For International Travel?


When you are travelling a far distance, you don’t necessarily want heavy luggage. At the same time, it is hard to pack light when you are going to be far away from home, especially if for a considerable amount of time. For international travel, it helps to have lightweight luggage. It is stylish, not as heavy and reminds you to pack appropriately. You don’t really have to pack everything under the sun.

What is the best lightweight luggage for international travel? You have to think about what you can take with you when you board the plane. You have to think about what you are willing to tote around while you are out and about. You want good looking luggage, and you want it to be strong and well supported yet lightweight, so here is a list if some of the best large suitcase brands of 2018.

You certainly want to check out measurements, and you also want to pay attention to materials. What are other important features? Mobility is important, and so you will want to know what features cater to the mobility of the luggage. As for the materials, polyester, nylon and polycarbonate are some of the most popular choices.

How many wheels does the luggage have? That’s something to think about when it comes to transporting luggage internationally. You are going to want to have luggage that is easy to transport. Some brands are known for making luggage better than others, and you will certainly want to pay attention to that. You can see different rankings of brands and different luggage models, too.

Just remember not to ignore specific features because everyone has different needs. What all are you going to pack, and how many compartments do you need? Remember, your goal here is lightweight luggage, and not the best outdoor camping tents of 2018 so you want to be sure that you get exactly what you need so that you have safe and happy travels.