SEO Factors for New Websites
One of the first things many webmasters hope to achieve when starting a new website is ranking highly on search engines. Highly ranked pages and posts will lead to great increases in overall traffic to the new website. Increased traffic will mean more exposure, and ultimately, more revenue. Thankfully, there are a few basic and easy to follow principles webmasters should follow when trying to rank on Google, as Glasgow SEO explains.
The Google algorithm for ranking is constantly changing. However, Google and many other popular search engines have revealed timeless principles which define how they rank various websites. Recently, the biggest trend within these algorithms is to reward high-quality content that provides the most value to users. Large search engines have essentially guaranteed that if a content creator provides the best possible information within their field, they are bound to rank well within their algorithms.
The emphasis Google and other search engines have placed on quality of content is greater than ever before. Outdated strategies regarding ranking highly used to involve shady techniques such as keyword stuffing and low-quality linking strategies. These days, these strategies not only are ineffective, but they will also lead to blacklisting and de-indexing by most of the major search engines. Website owners that wish to ensure their site ranks highly for the long-term should understand that the bottom-line to good rankings is high-quality posts and pages.
A general rule of thumb to follow when trying to create useful content for ranking purposes is that higher word counts are usually better. Looking at recent trends, there is significant data to suggest that posts which are longer and more informative tend to rank much higher in search engine rankings. The rationale behind this trend is deceptively simple. There is simply more information available through these pages, meaning that it is much more likely that they are more useful to visitors than comparable pages from other websites with low word counts.
Of course, simply creating a convoluted fluff-piece for your website just to get a high word count will likely be counterproductive. Google and other search engines are quickly able to detect whether a post is detailed and useful to a user or simply lengthy and confusing. Hence, the goal for a webmaster should be to aim for a lengthy post, usually of at least 1000 words, that is concise and highly informative. As mentioned, there are no shortcuts in the world of ranking these days, bloggers and other online marketers must end of delivering value to their visitors if they hope to get any sort of decent search engine ranking.
Although the emphasis on high-quality content is strong, there are still a few technical SEO strategies that can be used to help rank on Google. For example, doing keyword research to specifically understand which phrases attract a large volume of monthly searches will make knowing which content to create much easier. Researching the competitiveness of certain keywords will also provide a rough guide on how much effort will be required to create a post that will be able to beat competitors. Keeping track of keyword density, such as only using the main keyword a handful of times is also very effective in helping in improving rankings.
Ranking your website on Google involves ensuring that you deliver value to your visitors. Webmasters that focus on shortcuts and shady techniques to rank on search engines will likely be heavily punished in today’s algorithmic atmosphere. Instead, as much investment as possible into creating content that is much more useful than that of competitors is encouraged. A strategy focused on creating valuable content, as well as incorporating a few technical tweaks, will undoubtedly ensure great rankings.